ALTAVIA SPINDIGITAL

Vu sur : webdesignerdepot.com

Newspapers around the world are struggling to survive while competing with websites that offer comparable news more quickly and without a subscription fee.

Many newspapers have embraced the Internet and use their own websites to post news. But their online revenue is a fraction of what they got from print advertising and subscriptions.

Newspapers are losing money and one by one are going bankrupt.

How can print newspapers maintain their profits while competing with online news?

This article explores the predicament and looks at the role that website writers, designers and developers will play in the near future.

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Encore un excellent article de Scott Karp, dans la tendance du réveil soudain d’à peu près tous ceux qui disent « réfléchir » sur le web à propos de Google…

There is so much misunderstanding flying around about the economics of content on the web and the role of Google in the web’s content economy that it’s making my head hurt. So let’s see if we can straighten things out.

Google isn’t stealing content from newspapers and other media companies. It’s stealing their control over distribution, which has always been the engine of profits in media. Google makes more money than any other media company on the web because it has near monopoly control over content distribution (i.e. like a metro newspaper in the pre web era).

Those who argue that Google is a friend to content owners because it sends them traffic overlook the basic law of supply and demand. The value of “traffic” is entirely relative. The more content there is on the web, the less value that content has — because of the surfeit of ad inventory and abundance of free alternatives to paid content — and thus the less value “traffic” has.